Running a business is not an easy task even when an organization is in the pink of its health. More so in today’s competitive times when a healthy relationship with the customers has become a sine-qua-non for business growth. As a business grows, it acquires more clients, and in such times, the efforts of the sales […]
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The missing link between data and process science We live in a hyper-linked world, a civilization where access to data is easier than ever before in history. Terms like “Data Science” and “Big Data” have entered the common linguistic so rapidly that few folks appreciate the profound vicissitudes they imply. Changes that interrupt the everyday […]
Continue ReadingGaining a comprehensive understanding of performance helps marketers build a strong, results-driven digital advertising strategy. While baseline ad verification metrics are essential building blocks for a successful campaign, best practices now call for measuring performance beyond invalid traffic, viewability, and brand safety. This step-by-step guide helps explain how you measure consumer attention across display, mobile, video, […]
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Financial technologies, also termed as ‘FinTech’ innovations, are reshaping the services of financial services. Innovation in technology leads to new opportunities, building space for new challenges for both the insurance industry and financial supervisors. FinTech has raised the level for the insurance industry. Customers are looking for more enhanced mobile experiences from all other financial services, as […]
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